Client: Retail Brand, Malaysia
Sector: Digital Signage, Retail Technology
Summary:
ATODE installed a cutting-edge transparent LED signage solution in the storefront of a Malaysian retail brand. The system included a 55-inch screen and two custom-sized 10 ft x 6 ft transparent display panels mounted on large glass windows. These displays allowed dynamic content such as promotions, videos, and product features to run while maintaining visibility into the store interior.
Client Impact:
- Transformed passive windows into high-impact marketing surfaces without blocking visibility
- Increased walk-in traffic due to eye-catching visuals that merged digital with physical products
- Enabled real-time content management via mobile app, allowing fast campaign rollouts
- Created an immersive customer experience aligned with modern digital retail strategies
- Improved brand perception through the use of innovative display technology rarely seen in conventional stores