Client: Luxury Mall, Bangkok
Sector: Retail, Loyalty Integration, Access Control
Summary:
ATODE partnered with a high-end shopping mall in Bangkok to create a fully automated VIP lounge access solution. This system seamlessly integrates the mall’s visitor management platform, loyalty rewards database, and a third-party credit card company’s membership system. Only customers who qualify as Tier 1—either through a specific credit card or achieving a minimum spend—are granted entry into the VIP lounge via automated validation at the door.
Client Impact:
- Reduced the need for manual staff verification at the VIP lounge
- Enhanced exclusivity by ensuring only the most valuable customers gain access
- Delivered a seamless, contactless experience that aligned with the mall’s luxury branding
- Strengthened brand loyalty by integrating rewards with physical experiences
- Allowed mall management to track VIP visits and optimize high-tier customer engagement strategies